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BDTP. SaaS Brand Architecture with Karrie Sanderson
UI Breakfast: UI/UX Design and Product Strategy
How to Brand Your SAS Product
A lot of people think that branding is just a logo in your colors and visual identity. But it really comes out of thinking through your brand, says Mark Hounshell. Think about the mindset of the person you're selling to - are they predisposed to whatever you're selling? Are they in the most pain? And then start talking about your positioning and messaging.
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