BDTP. SaaS Brand Architecture with Karrie Sanderson
UI Breakfast: UI/UX Design and Product Strategy
How to Brand Your SAS Product
A lot of people think that branding is just a logo in your colors and visual identity. But it really comes out of thinking through your brand, says Mark Hounshell. Think about the mindset of the person you're selling to - are they predisposed to whatever you're selling? Are they in the most pain? And then start talking about your positioning and messaging.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
