BDTP. SaaS Brand Architecture with Karrie Sanderson
UI Breakfast: UI/UX Design and Product Strategy
00:00
The Life Cycle of a Complete Rebrand
When you start to see trends from your customers, either with consistent points of feedback, less engagement in some of your channels, you'll know that there's something more I need to do here. It doesn't mean changing the whole messaging, but you might need to change things up a little bit and figure out how to re-engage them. Customers will tell you when it's, when it's starting to feel old. If you have active social channels, if you're in these product advisory councils that you should be hosting on your own, and as a marketer, you should have your own marketing advisory council. We've just trained a whole new generation that their input matters, and
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