In this engaging discussion, Jeff Gothelf, a seasoned coach and author specializing in product development, shares insights on making OKRs more customer-centric. He highlights the importance of qualitative objectives over traditional output metrics and emphasizes aligning organizational goals with customer needs. The conversation also covers cross-functional collaboration in product teams and offers a practical step-by-step guide for implementing OKRs in SaaS environments. Jeff's expertise shines as he navigates the intricate balance between design, product management, and customer satisfaction.

Stephen Steers, a sales coach and author of "Superpower Storytelling," dives into the art of storytelling in SaaS sales. He shares how well-crafted narratives can simplify complex concepts and enhance client relationships. Discover the importance of focusing on outcomes over traditional success stories and learn techniques for tailoring your sales calls with relatable anecdotes. Steers also discusses the impacts of AI on business and offers invaluable tips for mastering storytelling to improve engagement and sales effectiveness.

Jason Giles, VP of Product Design at UserTesting and a specialist in user-centered decision-making, shares insights on informed product decisions. He discusses the evolution of design culture and management strategies at major tech companies. Giles emphasizes the importance of various user research methods, aligning stakeholders, and the role of user intuition in product development. He also explores balancing aesthetics and functionality to enhance branding and user experience, pointing out that understanding diverse customer perspectives is key to success.

Harry Max, a seasoned speaker, coach, and author with a background at tech giants like Apple and Skype, shares insights on mastering prioritization. He introduces the DEGAP process and discusses various prioritization methods like the Eisenhower Matrix and the Max Priorities Pyramid. Listeners will learn about the importance of structured frameworks in SaaS development and how to balance urgency with effective decision-making. Plus, he reveals productivity tips inspired by the culinary 'mise en place' technique for a focused daily routine.

Cliff Seal, a UX architect at Salesforce with a diverse journey from classical music to tech, shares his insights on career growth within design at large organizations. He emphasizes the importance of mentorship and strategic thinking, revealing how to navigate complexities in decision-making and relationship-building. Cliff discusses the dual nature of clear competencies versus opaque promotions and offers personal strategies for advancement. His reflections on the transition from early roles to enterprise-level design highlight the unique challenges and rewards of his path.

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Franciska Dethlefsen, Head of Growth Marketing at Amplitude. You'll learn about their journey from being completely sales-led to launching a self-serve plan, how they approached pricing and packaging, how it all ties with their free plan, what channels they use to provide support, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesAmplitudeAmplitude AcademyAmplitude CommunityCheck out their Plus PlanRead more about their Startup ProgramFollow Franciska on LinkedInThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Doug Hughmanick, the Head of Creative and founder of ANML, shares insights on experience-led branding and its impact on creating memorable products for big companies. He discusses his journey from graffiti to graphic design and highlights the evolution of digital design towards engaging user experiences. Hughmanick explores the integration of copywriting and motion design in UX, as well as strategies for captivating high-ticket clients through immersive storytelling. His advice emphasizes the importance of collaboration and aligning branding with user needs.

Barbara Galiza, a growth and marketing analytics consultant, dissects crucial marketing metrics for SaaS businesses. She discusses the importance of measuring customer acquisition costs and lifetime value while managing data from multiple sources. The conversation delves into Marketing Mix Modeling, emphasizing testing methods like GeoLift and Holdout for assessing campaign effectiveness. Galiza also touches on the challenges of navigating email measurements in light of privacy regulations, advocating for server-side tracking to enhance data accuracy.

Dave Waddell, co-author of The Experience Book and experience design strategist at FreeState, joins the conversation. He discusses the importance of involving end users in design for real-world experiences. Dave shares fascinating insights on master planning in experience design, especially in urban environments like airports. He highlights the need for authenticity in product promotion and reveals effective customer experience initiatives. Waddell also navigates the relationship between identity and memorable experiences in public spaces.

Sneha Saigal, co-founder of Geeks & Experts, shares her expertise in crafting PR strategies for startups. She discusses the merits of DIY PR, emphasizing storytelling as a vital tool for engagement. Sneha reveals how founders can tap into their personal narratives to connect with their audience. The conversation also covers the evolving media landscape and the importance of building strong journalist relationships. Additionally, she highlights smart budgeting practices for effective PR without breaking the bank.