Alice Lee, Strategy Director at Work & Co, delves into the realm of digital product strategy and shippable user research. She discusses the art of asking the right questions in product research and shares insights from her work with GoFundMe, revealing user motivations in crowdfunding. Lee emphasizes integrating agile methodologies into research and the significance of collaboration among design and research teams. Hear how shippable research can lead to impactful, incremental improvements in product development and user experience.

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Michael Margolis, UX Research Partner at Google Ventures. You'll learn about their bullseye customer sprint, the difference between an ideal customer profile and the bullseye customer, how to apply prototypes, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesLearn More Faster – Michael’s bookFollow Michael on LinkedInThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

John Roescher, founder of Raw Materials, dives into the intersection of creativity and digital design. He shares his unique journey from coding to establishing a design agency. Roescher reveals how creativity can serve as a competitive advantage by solving business challenges and driving innovation. He discusses successful projects like Volta, illustrating the importance of understanding customer insights to create impactful user experiences. The conversation emphasizes redefining design excellence through ongoing creativity and effective team collaboration.

David Pasztor, founder of UX Studio and Ranking Raccoon, shares his journey from designing products to creating SEO tools. He discusses the challenges of link building that led to Ranking Raccoon and how targeted keyword strategies can enhance client engagement. David highlights the importance of concise email marketing for boosting conversions. He also dives into the evolution of their link-building platform, emphasizing niche-targeted content and collaboration between in-house and agency teams to drive success.

In this engaging discussion, Jeff Gothelf, a seasoned coach and author specializing in product development, shares insights on making OKRs more customer-centric. He highlights the importance of qualitative objectives over traditional output metrics and emphasizes aligning organizational goals with customer needs. The conversation also covers cross-functional collaboration in product teams and offers a practical step-by-step guide for implementing OKRs in SaaS environments. Jeff's expertise shines as he navigates the intricate balance between design, product management, and customer satisfaction.

Stephen Steers, a sales coach and author of "Superpower Storytelling," dives into the art of storytelling in SaaS sales. He shares how well-crafted narratives can simplify complex concepts and enhance client relationships. Discover the importance of focusing on outcomes over traditional success stories and learn techniques for tailoring your sales calls with relatable anecdotes. Steers also discusses the impacts of AI on business and offers invaluable tips for mastering storytelling to improve engagement and sales effectiveness.

Jason Giles, VP of Product Design at UserTesting and a specialist in user-centered decision-making, shares insights on informed product decisions. He discusses the evolution of design culture and management strategies at major tech companies. Giles emphasizes the importance of various user research methods, aligning stakeholders, and the role of user intuition in product development. He also explores balancing aesthetics and functionality to enhance branding and user experience, pointing out that understanding diverse customer perspectives is key to success.

Harry Max, a seasoned speaker, coach, and author with a background at tech giants like Apple and Skype, shares insights on mastering prioritization. He introduces the DEGAP process and discusses various prioritization methods like the Eisenhower Matrix and the Max Priorities Pyramid. Listeners will learn about the importance of structured frameworks in SaaS development and how to balance urgency with effective decision-making. Plus, he reveals productivity tips inspired by the culinary 'mise en place' technique for a focused daily routine.

Cliff Seal, a UX architect at Salesforce with a diverse journey from classical music to tech, shares his insights on career growth within design at large organizations. He emphasizes the importance of mentorship and strategic thinking, revealing how to navigate complexities in decision-making and relationship-building. Cliff discusses the dual nature of clear competencies versus opaque promotions and offers personal strategies for advancement. His reflections on the transition from early roles to enterprise-level design highlight the unique challenges and rewards of his path.

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Franciska Dethlefsen, Head of Growth Marketing at Amplitude. You'll learn about their journey from being completely sales-led to launching a self-serve plan, how they approached pricing and packaging, how it all ties with their free plan, what channels they use to provide support, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesAmplitudeAmplitude AcademyAmplitude CommunityCheck out their Plus PlanRead more about their Startup ProgramFollow Franciska on LinkedInThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.