Cliff Seal, a UX architect at Salesforce with a diverse journey from classical music to tech, shares his insights on career growth within design at large organizations. He emphasizes the importance of mentorship and strategic thinking, revealing how to navigate complexities in decision-making and relationship-building. Cliff discusses the dual nature of clear competencies versus opaque promotions and offers personal strategies for advancement. His reflections on the transition from early roles to enterprise-level design highlight the unique challenges and rewards of his path.

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Franciska Dethlefsen, Head of Growth Marketing at Amplitude. You'll learn about their journey from being completely sales-led to launching a self-serve plan, how they approached pricing and packaging, how it all ties with their free plan, what channels they use to provide support, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesAmplitudeAmplitude AcademyAmplitude CommunityCheck out their Plus PlanRead more about their Startup ProgramFollow Franciska on LinkedInThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Doug Hughmanick, the Head of Creative and founder of ANML, shares insights on experience-led branding and its impact on creating memorable products for big companies. He discusses his journey from graffiti to graphic design and highlights the evolution of digital design towards engaging user experiences. Hughmanick explores the integration of copywriting and motion design in UX, as well as strategies for captivating high-ticket clients through immersive storytelling. His advice emphasizes the importance of collaboration and aligning branding with user needs.

Barbara Galiza, a growth and marketing analytics consultant, dissects crucial marketing metrics for SaaS businesses. She discusses the importance of measuring customer acquisition costs and lifetime value while managing data from multiple sources. The conversation delves into Marketing Mix Modeling, emphasizing testing methods like GeoLift and Holdout for assessing campaign effectiveness. Galiza also touches on the challenges of navigating email measurements in light of privacy regulations, advocating for server-side tracking to enhance data accuracy.

Dave Waddell, co-author of The Experience Book and experience design strategist at FreeState, joins the conversation. He discusses the importance of involving end users in design for real-world experiences. Dave shares fascinating insights on master planning in experience design, especially in urban environments like airports. He highlights the need for authenticity in product promotion and reveals effective customer experience initiatives. Waddell also navigates the relationship between identity and memorable experiences in public spaces.

Sneha Saigal, co-founder of Geeks & Experts, shares her expertise in crafting PR strategies for startups. She discusses the merits of DIY PR, emphasizing storytelling as a vital tool for engagement. Sneha reveals how founders can tap into their personal narratives to connect with their audience. The conversation also covers the evolving media landscape and the importance of building strong journalist relationships. Additionally, she highlights smart budgeting practices for effective PR without breaking the bank.

Simon Rohrbach, CEO of Plain, shares insights on designing for mature markets like the devtool space. Topics include the importance of internal tooling in building modern customer support software, niche market strategy with a focus on DevTools, uniformity in website designs of modern tools, and balancing quality and speed in product development with a collaborative team approach.

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Carolyn Beaudoin, co-founder of Boxcar Agency. You'll learn about their Hybrid One Reader approach, tips for structuring your homepage and dedicated solution pages, how to use customer call recordings as copywriting material, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesBoxcar AgencyCopyhackersProven Ideas for A/B Testing with Sahil PatelJTBD for User Onboarding with Ramli JohnUncovering Customer Insights Using JTBD with Aggelos MouzakitisThe Copywriting Formula: Features — Advantages — Benefits (FAB)Demand Side Sales – a book by Bob MoestaGet Boxcar Agency’s free resources for BDTP listenersFollow Carolyn on LinkedInThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

How do you make your design system an internal rooted practice? Our guest today is Dan Mall, entrepreneur and author of Design That Scales. You’ll learn how small practices can evolve into a design system, why adoption should tie in to your company’s mission statement, how to declare your strategic plan when establishing a design system, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesDesign That Scales — Dan’s new bookDesign System UniversityEpisode 258: Data-driven Design Systems with Berk ÇebiOmlet.devZeroheight, Supernova, Knapsack — modern tools for design systemsCheck out Dan’s websiteSign up for Dan’s newsletterFollow Design System University on Twitter and LinkedInFollow Dan on Twitter and InstagramGet Dan’s bookThis episode is brought to you by Penpot — the open-source design tool for design and code collaboration. Penpot 2.0 now includes a Components System that allows for systematic element reuse across projects. So you can design faster and more consistently at scale. Join Penpot for free at penpot.app.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

SEO consultant Kai Davis discusses updating pages, improving SEO with heat mapping, using Ahrefs and Semrush for competitor analysis, and strategic tips for SEO optimization.