UI Breakfast: UI/UX Design and Product Strategy BDTP. Measuring Paid Media for SaaS with Barbara Galiza
Aug 16, 2024
Barbara Galiza, a growth and marketing analytics consultant, dissects crucial marketing metrics for SaaS businesses. She discusses the importance of measuring customer acquisition costs and lifetime value while managing data from multiple sources. The conversation delves into Marketing Mix Modeling, emphasizing testing methods like GeoLift and Holdout for assessing campaign effectiveness. Galiza also touches on the challenges of navigating email measurements in light of privacy regulations, advocating for server-side tracking to enhance data accuracy.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Intro
00:00 • 2min
Mastering Metrics for Startup Growth
01:39 • 23min
Measuring Awareness Campaigns through Marketing Mix Modeling
24:33 • 3min
Measuring Effectiveness: Testing Methods for Paid Media in SaaS
27:44 • 2min
Navigating the Challenges of Email Measurement and Digital Privacy
30:08 • 3min
Best Practices for Measuring Paid Media in Subscription Models
33:15 • 2min