AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
3min chapter
BDTP. Measuring Paid Media for SaaS with Barbara Galiza
UI Breakfast: UI/UX Design and Product Strategy
Measuring Awareness Campaigns through Marketing Mix Modeling
This chapter explores the intricacies of using Marketing Mix Modeling (MMM) to evaluate the effectiveness of awareness campaigns. It emphasizes the importance of correlating data sets and employing holdout and geo-lift tests to measure return on investment in marketing strategies.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode