BDTP. Measuring Paid Media for SaaS with Barbara Galiza
UI Breakfast: UI/UX Design and Product Strategy
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Navigating the Challenges of Email Measurement and Digital Privacy
This chapter explores the intricacies of measuring email campaign success, stressing that traditional conversion comparisons are inadequate. It also highlights the impact of recent changes in digital advertising and data privacy on attribution methods, presenting emerging solutions like server-side tracking and Marketing Mix Modeling (MMM) for improved data accuracy.
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