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2min chapter
BDTP. Measuring Paid Media for SaaS with Barbara Galiza
UI Breakfast: UI/UX Design and Product Strategy
Measuring Effectiveness: Testing Methods for Paid Media in SaaS
This chapter explores various testing methods, including Geolift and Holdout testing, used to evaluate the effectiveness of paid media in the SaaS sector. It highlights the importance of creating controlled cohorts to accurately assess customer acquisition costs and campaign impact.
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