BDTP. Measuring Paid Media for SaaS with Barbara Galiza
UI Breakfast: UI/UX Design and Product Strategy
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Mastering Metrics for Startup Growth
This chapter explores the critical importance of measuring the right metrics for consulting projects aimed at scaling businesses. It highlights the challenges faced by companies, particularly SaaS, in tracking success metrics like customer acquisition cost and lifetime value, while advocating for a strategic approach to measurement that integrates various data sources. The discussion also emphasizes the need for segmentation and a nuanced understanding of marketing effectiveness to support informed decision-making and resource allocation.
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