UI Breakfast: UI/UX Design and Product Strategy
BDTP. PR Strategies for Founders with Sneha Saigal
Jul 19, 2024
Sneha Saigal, co-founder of Geeks & Experts, shares her expertise in crafting PR strategies for startups. She discusses the merits of DIY PR, emphasizing storytelling as a vital tool for engagement. Sneha reveals how founders can tap into their personal narratives to connect with their audience. The conversation also covers the evolving media landscape and the importance of building strong journalist relationships. Additionally, she highlights smart budgeting practices for effective PR without breaking the bank.
30:08
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Quick takeaways
- Founders should initially adopt a DIY approach to PR by sharing their unique stories and insights to build organic credibility.
- Successful PR strategies require ongoing engagement and relationship-building with media, emphasizing narrative clarity and relevance to industry trends.
Deep dives
Understanding PR for Startups
PR for startups involves distinguishing between marketing and public relations, where PR focuses on organic word-of-mouth and credibility rather than directly selling a product. Founders are encouraged to take a DIY approach initially, where they become the storytellers of their brand by sharing their journeys and insights through various platforms such as social media and podcasts. This method is crucial for early-stage companies that often operate on limited budgets and need to build a narrative organically before investing heavily in professional PR services. Ultimately, an effective PR strategy should start with identifying the brand's story, objectives, and the publications that align with their specific industry.
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