UI Breakfast: UI/UX Design and Product Strategy

BDTP. PR Strategies for Founders with Sneha Saigal

Jul 19, 2024

Sneha Saigal, co-founder of Geeks & Experts, shares her expertise in crafting PR strategies for startups. She discusses the merits of DIY PR, emphasizing storytelling as a vital tool for engagement. Sneha reveals how founders can tap into their personal narratives to connect with their audience. The conversation also covers the evolving media landscape and the importance of building strong journalist relationships. Additionally, she highlights smart budgeting practices for effective PR without breaking the bank.

30:08

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Episode guests

Sneha Saigal

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Episode notes

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Quick takeaways

Founders should initially adopt a DIY approach to PR by sharing their unique stories and insights to build organic credibility.

Successful PR strategies require ongoing engagement and relationship-building with media, emphasizing narrative clarity and relevance to industry trends.

Deep dives

Understanding PR for Startups

PR for startups involves distinguishing between marketing and public relations, where PR focuses on organic word-of-mouth and credibility rather than directly selling a product. Founders are encouraged to take a DIY approach initially, where they become the storytellers of their brand by sharing their journeys and insights through various platforms such as social media and podcasts. This method is crucial for early-stage companies that often operate on limited budgets and need to build a narrative organically before investing heavily in professional PR services. Ultimately, an effective PR strategy should start with identifying the brand's story, objectives, and the publications that align with their specific industry.

Intro

2min

DIY PR Strategies for Software Startups

14min

Understanding the Value of PR Experts in Strategy and Connections

3min

Unveiling the Hidden Stories of Founders

2min

Embracing Vulnerability and Authenticity in Communication

3min

Smart PR Budgeting for Startups

5min

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Sneha Saigal, co-founder of Geeks & Experts. You'll learn why it’s best to DIY your PR strategy in the early stages, why you should be thoughtful about your pitches, how PR experts tap into a founder’s story, and more.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

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