Sneha Saigal, co-founder of Geeks & Experts, shares her expertise in crafting PR strategies for startups. She discusses the merits of DIY PR, emphasizing storytelling as a vital tool for engagement. Sneha reveals how founders can tap into their personal narratives to connect with their audience. The conversation also covers the evolving media landscape and the importance of building strong journalist relationships. Additionally, she highlights smart budgeting practices for effective PR without breaking the bank.