14min chapter

UI Breakfast: UI/UX Design and Product Strategy cover image

BDTP. PR Strategies for Founders with Sneha Saigal

UI Breakfast: UI/UX Design and Product Strategy

CHAPTER

DIY PR Strategies for Software Startups

This chapter provides insights into crafting an effective DIY public relations strategy tailored for software companies, emphasizing the significance of storytelling and brand narrative. It explores the nuances of targeting niche publications, building journalist relationships, and developing authentic pitches to enhance PR outcomes. The discussion also covers the evolution of media interactions and the utility of platforms like HARO, now Hero, for establishing crucial connections in the PR landscape.

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