BDTP. PR Strategies for Founders with Sneha Saigal
UI Breakfast: UI/UX Design and Product Strategy
00:00
DIY PR Strategies for Software Startups
This chapter provides insights into crafting an effective DIY public relations strategy tailored for software companies, emphasizing the significance of storytelling and brand narrative. It explores the nuances of targeting niche publications, building journalist relationships, and developing authentic pitches to enhance PR outcomes. The discussion also covers the evolution of media interactions and the utility of platforms like HARO, now Hero, for establishing crucial connections in the PR landscape.
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