UI Breakfast: UI/UX Design and Product Strategy Episode 285: Designing for Real-world Experiences with Dave Waddell
Aug 2, 2024
Dave Waddell, co-author of The Experience Book and experience design strategist at FreeState, joins the conversation. He discusses the importance of involving end users in design for real-world experiences. Dave shares fascinating insights on master planning in experience design, especially in urban environments like airports. He highlights the need for authenticity in product promotion and reveals effective customer experience initiatives. Waddell also navigates the relationship between identity and memorable experiences in public spaces.
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Authentic Whisky Experience Design
- Dave Waddell illustrated experience design through his immersive Scottish whisky distillery visit.
- The carefully crafted environment and unexpected elements created authentic, memorable multisensory experiences.
Experience Master Planning Concept
- Experience master planning embeds end-users from project start through constant iteration.
- Unlike traditional plans, it treats design as evolving and never finished, adapting to user input.
King's Cross Flexible Planning
- King's Cross redevelopment involved extensive community engagement and left a fifth of the plan blank.
- Developers remained flexible throughout the 20-year project to accommodate evolving community needs and opportunities.