Dave Waddell

Dave Waddell, co-author of The Experience Book and experience design strategist at FreeState, joins the conversation. He discusses the importance of involving end users in design for real-world experiences. Dave shares fascinating insights on master planning in experience design, especially in urban environments like airports. He highlights the need for authenticity in product promotion and reveals effective customer experience initiatives. Waddell also navigates the relationship between identity and memorable experiences in public spaces.