UI Breakfast: UI/UX Design and Product Strategy Episode 286: Experience-led Branding with Doug Hughmanick
Sep 6, 2024
Doug Hughmanick, the Head of Creative and founder of ANML, shares insights on experience-led branding and its impact on creating memorable products for big companies. He discusses his journey from graffiti to graphic design and highlights the evolution of digital design towards engaging user experiences. Hughmanick explores the integration of copywriting and motion design in UX, as well as strategies for captivating high-ticket clients through immersive storytelling. His advice emphasizes the importance of collaboration and aligning branding with user needs.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Intro
00:00 • 2min
From Graffiti to Graphic Design: A Journey of Creative Evolution
01:34 • 2min
Transforming Digital Design: From Web to Experience
03:11 • 6min
Integrating Copywriting and Motion Design in UX
09:21 • 12min
Engaging High-Ticket Clients: The Collaborative Experience
20:57 • 8min
The Balance of Design Involvement and Experience-Led Branding
28:59 • 4min