Doug Hughmanick

Doug Hughmanick, the Head of Creative and founder of ANML, shares insights on experience-led branding and its impact on creating memorable products for big companies. He discusses his journey from graffiti to graphic design and highlights the evolution of digital design towards engaging user experiences. Hughmanick explores the integration of copywriting and motion design in UX, as well as strategies for captivating high-ticket clients through immersive storytelling. His advice emphasizes the importance of collaboration and aligning branding with user needs.