UI Breakfast: UI/UX Design and Product Strategy BDTP. Storytelling in SaaS with Stephen Steers
23 snips
Nov 22, 2024 Stephen Steers, a sales coach and author of "Superpower Storytelling," dives into the art of storytelling in SaaS sales. He shares how well-crafted narratives can simplify complex concepts and enhance client relationships. Discover the importance of focusing on outcomes over traditional success stories and learn techniques for tailoring your sales calls with relatable anecdotes. Steers also discusses the impacts of AI on business and offers invaluable tips for mastering storytelling to improve engagement and sales effectiveness.
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Childhood Storytelling
- Stephen Steers developed a fascination with storytelling by listening to old radio shows and crafting Lego stories.
- Later, he noticed storytelling's impact in business, especially in sales, where it clarified complex ideas.
Prioritize Personal Time
- Prioritize personal time for self-improvement, even if just for an hour.
- Mornings are ideal due to fewer distractions.
Consulting Approach
- Stephen Steers works with B2B tech companies, creating sales processes and training salespeople.
- He starts with a Sales Elevation Roadmap to identify gaps and improvement areas.