UI Breakfast: UI/UX Design and Product Strategy

BDTP. Storytelling in SaaS with Stephen Steers

Nov 22, 2024

Stephen Steers, a sales coach and author of "Superpower Storytelling," dives into the art of storytelling in SaaS sales. He shares how well-crafted narratives can simplify complex concepts and enhance client relationships. Discover the importance of focusing on outcomes over traditional success stories and learn techniques for tailoring your sales calls with relatable anecdotes. Steers also discusses the impacts of AI on business and offers invaluable tips for mastering storytelling to improve engagement and sales effectiveness.

39:06

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Episode guests

Stephen Steers

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Storytelling in sales fosters deeper connections, illustrating outcomes through relatable stories tailored to client challenges.

Establishing a proactive routine enhances productivity, allowing for self-care and personal goals before engaging with clients effectively.

Deep dives

The Power of Storytelling in Sales

Storytelling is crucial in sales as it allows for deeper connections with potential customers. By sharing relatable stories, salespeople can illustrate how their solutions have helped similar clients overcome challenges. Research indicates that people retain more information when it's conveyed through stories, making it easier for them to remember the outcomes associated with a product or service. This approach not only positions the salesperson as a problem solver but also helps in differentiating their offering in a crowded market.

Intro

3min

The Art of Storytelling in Sales

14min

Navigating the Impact of AI on Business Strategies

2min

The Power of Storytelling in SaaS Sales

5min

Leveraging Storytelling for Effective Sales Calls

4min

Mastering Sales with Storytelling Techniques

11min

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Stephen Steers, sales coach, consultant, and storyteller. You'll learn about why you should sell the outcome, how to choose the right story to tell, how to apply storytelling in your sales calls, and more.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.

Interested in sponsoring an episode? Learn more here.

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