3min chapter

UI Breakfast: UI/UX Design and Product Strategy cover image

BDTP. Storytelling in SaaS with Stephen Steers

UI Breakfast: UI/UX Design and Product Strategy

CHAPTER

Intro

This chapter highlights the crucial role of storytelling in SaaS sales, illustrating how engaging narratives improve customer connections and understanding. The speaker shares their personal journey with storytelling, demonstrating its potential to simplify complex business concepts and enhance client relationships.

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