4min chapter

UI Breakfast: UI/UX Design and Product Strategy cover image

BDTP. Storytelling in SaaS with Stephen Steers

UI Breakfast: UI/UX Design and Product Strategy

CHAPTER

Leveraging Storytelling for Effective Sales Calls

This chapter explores how to effectively use storytelling in sales calls and demos to connect with prospects. It highlights the importance of researching prospects to tailor stories that resonate with their needs, enhancing sales effectiveness and reducing resistance.

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