UI Breakfast: UI/UX Design and Product Strategy Episode 290: Creativity in Digital Product Design with John Roescher
11 snips
Jan 10, 2025 
John Roescher, founder of Raw Materials, dives into the intersection of creativity and digital design. He shares his unique journey from coding to establishing a design agency. Roescher reveals how creativity can serve as a competitive advantage by solving business challenges and driving innovation. He discusses successful projects like Volta, illustrating the importance of understanding customer insights to create impactful user experiences. The conversation emphasizes redefining design excellence through ongoing creativity and effective team collaboration.
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Volta's User-Centric Approach
- John Roescher helped design Volta's brand and app, focusing on convenience and enjoyment.
- By integrating charging with daily activities, Volta became a unique part of users' lives, leading to its acquisition by Shell.
Addressing Vague Design Requests
- Companies often approach design with vague problems, wanting apps to align with new branding or improve performance.
- Roescher emphasizes uncovering the real goal, like selling more shoes, and using original insights to drive creative design.
Framework for Creative Insights
- Roescher's framework for uncovering creative insights involves identifying the true goal and understanding the initial invention's driving insight.
- Supplement this with additional user research and market analysis, but prioritize the core "why."
