John Roescher, founder of Raw Materials and a design visionary, shares his remarkable journey from creating the successful agency Handsome to launching his new venture. He discusses navigating the challenges of scaling while maintaining creative integrity and the importance of aligning business practices with personal values. Roescher reveals insights on fostering a culture of creativity, building authentic client relationships, and viewing business as an ongoing experiment, inspiring listeners to innovate in the ever-evolving design landscape.

John Roescher, founder of Raw Materials, dives into the intersection of creativity and digital design. He shares his unique journey from coding to establishing a design agency. Roescher reveals how creativity can serve as a competitive advantage by solving business challenges and driving innovation. He discusses successful projects like Volta, illustrating the importance of understanding customer insights to create impactful user experiences. The conversation emphasizes redefining design excellence through ongoing creativity and effective team collaboration.