John Roescher, founder of the innovative design firm Raw Materials, shares his fascinating journey from launching Handsome to navigating the complexities of scaling a design agency. He discusses the critical role of aligning creative work with core beliefs and fostering a culture of innovation. Roescher highlights the emotional challenges of brand evolution and emphasizes the importance of authentic communication in building business relationships. Tune in for insights on the future of design and the evolving creative landscape!

John Roescher, founder of Raw Materials, dives into the intersection of creativity and digital design. He shares his unique journey from coding to establishing a design agency. Roescher reveals how creativity can serve as a competitive advantage by solving business challenges and driving innovation. He discusses successful projects like Volta, illustrating the importance of understanding customer insights to create impactful user experiences. The conversation emphasizes redefining design excellence through ongoing creativity and effective team collaboration.