The Futur with Chris Do 307 - Crafting Value: Design, Principles, and Change - with John Roescher
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Sep 11, 2024 
John Roescher, founder of Raw Materials and a design visionary, shares his remarkable journey from creating the successful agency Handsome to launching his new venture. He discusses navigating the challenges of scaling while maintaining creative integrity and the importance of aligning business practices with personal values. Roescher reveals insights on fostering a culture of creativity, building authentic client relationships, and viewing business as an ongoing experiment, inspiring listeners to innovate in the ever-evolving design landscape.
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From Small Town to Design CEO
- John Roescher, founder of Raw Materials, grew up in small-town Texas and learned to code using public library computers.
- He joined the military, then returned to design out of necessity, finding success during the rise of the iPhone and app store.
Find Your Niche
- Honestly assess your strengths and weaknesses in design.
- Focus on what you enjoy practicing and find your role within the creative process.
Silvercar Breakthrough
- At 27, Roescher landed a project with Silvercar, a startup disrupting the car rental industry.
- This involved branding, UX, and app design, a significant step for his small agency, Handsome.