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The Futur with Chris Do
307 - Crafting Value: Design, Principles, and Change - with John Roescher
Sep 11, 2024
John Roescher, founder of Raw Materials and a design visionary, shares his remarkable journey from creating the successful agency Handsome to launching his new venture. He discusses navigating the challenges of scaling while maintaining creative integrity and the importance of aligning business practices with personal values. Roescher reveals insights on fostering a culture of creativity, building authentic client relationships, and viewing business as an ongoing experiment, inspiring listeners to innovate in the ever-evolving design landscape.
59:45
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Quick takeaways
- John Roescher emphasizes the significance of aligning design agency missions with core creative principles to maintain authenticity and foster innovation.
- The transformation from Handsome to Raw Materials represents a strategic shift towards a culture that prioritizes creativity and collaborative execution in design.
Deep dives
The Importance of Practice in Portfolio Development
A strong portfolio is a reflection of individual skill and dedication in design. Improvement requires self-honesty about one’s capabilities and a commitment to consistent practice and refinement of craft. Aspiring designers should focus on understanding what they enjoy doing and invest time in those areas, ensuring they frequently challenge themselves. Ultimately, putting in effort leads to better work that will be evident to potential clients.
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