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The Futur with Chris Do
307 - Crafting Value: Design, Principles, and Change - with John Roescher
Sep 11, 2024
John Roescher, founder of the innovative design firm Raw Materials, shares his fascinating journey from launching Handsome to navigating the complexities of scaling a design agency. He discusses the critical role of aligning creative work with core beliefs and fostering a culture of innovation. Roescher highlights the emotional challenges of brand evolution and emphasizes the importance of authentic communication in building business relationships. Tune in for insights on the future of design and the evolving creative landscape!
01:00:33
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Quick takeaways
- John Roescher emphasizes the significance of aligning design agency missions with core creative principles to maintain authenticity and foster innovation.
- The transformation from Handsome to Raw Materials represents a strategic shift towards a culture that prioritizes creativity and collaborative execution in design.
Deep dives
The Importance of Practice in Portfolio Development
A strong portfolio is a reflection of individual skill and dedication in design. Improvement requires self-honesty about one’s capabilities and a commitment to consistent practice and refinement of craft. Aspiring designers should focus on understanding what they enjoy doing and invest time in those areas, ensuring they frequently challenge themselves. Ultimately, putting in effort leads to better work that will be evident to potential clients.
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