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5min chapter
307 - Crafting Value: Design, Principles, and Change - with John Roescher
The Futur with Chris Do
Redefining Creative Identity: The Journey to Raw Materials
This chapter explores the transformative journey of a creative agency as it navigates through dissatisfaction to redefine its brand. Highlighting key decisions and the importance of authentic partnerships, it culminates in the launch of 'Raw Materials' in May 2023.
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