The Futur with Chris Do cover image

307 - Crafting Value: Design, Principles, and Change - with John Roescher

The Futur with Chris Do

CHAPTER

Redefining Creative Identity: The Journey to Raw Materials

This chapter explores the transformative journey of a creative agency as it navigates through dissatisfaction to redefine its brand. Highlighting key decisions and the importance of authentic partnerships, it culminates in the launch of 'Raw Materials' in May 2023.

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