

#89
Mentioned in 138 episodes
Start with Why
How Great Leaders Inspire Everyone to Take Action
Book • 2009
In 'Start with Why', Simon Sinek introduces the concept of 'The Golden Circle', which consists of 'Why', 'How', and 'What'.
He argues that successful leaders and organizations start with their purpose or 'Why', which inspires loyalty and trust.
Sinek uses examples such as Apple, Martin Luther King Jr., and the Wright Brothers to illustrate how this approach can lead to significant influence and success.
The book emphasizes the importance of leadership and purpose in inspiring others and achieving long-term success.
He argues that successful leaders and organizations start with their purpose or 'Why', which inspires loyalty and trust.
Sinek uses examples such as Apple, Martin Luther King Jr., and the Wright Brothers to illustrate how this approach can lead to significant influence and success.
The book emphasizes the importance of leadership and purpose in inspiring others and achieving long-term success.
Mentioned by




























Mentioned in 138 episodes
Mentioned by
Steven Bartlett while discussing the importance of having a reason to persevere through challenges.


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