Lenny's Podcast: Product | Growth | Career Rethinking SEO in the age of AI | Eli Schwartz (SEO advisor, author)
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Sep 19, 2024 Eli Schwartz, a leading SEO consultant and author of Product-Led SEO, shares his insights on the evolution of SEO in the AI era. He discusses how businesses must adapt their strategies for keyword research, emphasizing mid-funnel tactics and understanding user intent. Eli highlights the need to treat SEO as a product while debunking common myths. He also explores the impact of recent legal challenges on Google's dominance and how younger generations are shifting away from traditional search engines toward social media for information.
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AI's Impact on SEO Strategy
- AI is changing SEO by forcing a shift from tactical to strategic thinking.
- It challenges businesses to rethink how they drive business from search.
A CEO's SEO Question
- Eli Schwartz recounts a CEO questioning the value of his SEO approach, which involved keywords, content, and links.
- This encounter prompted Eli to rethink SEO strategy beyond basic tactics.
Google's Response to AI
- Google's reaction to ChatGPT and other LLMs was driven by Wall Street's concerns about search becoming obsolete.
- This pressure led Google to launch its own AI-powered search features like SGE.
