Lenny's Podcast: Product | Growth | Career cover image

Rethinking SEO in the age of AI | Eli Schwartz (SEO advisor, author)

Lenny's Podcast: Product | Growth | Career

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Transforming SEO Content into Problem-Solving Products

This chapter explores how SEO content should act as valuable products that help users solve problems, rather than just filling blogs. By highlighting examples like Zapier and Canva, it underscores the need for content to align with the user journey to improve engagement and enhance the buyer's experience.

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