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20min chapter
Rethinking SEO in the age of AI | Eli Schwartz (SEO advisor, author)
Lenny's Podcast: Product | Growth | Career
Navigating the New Search Landscape
This chapter explores the shift in search behaviors among younger generations who favor social media platforms like TikTok and Instagram over traditional search engines. It analyzes the implications of these trends for SEO strategies and the importance of understanding user intent throughout the buyer's journey. Furthermore, it discusses the limitations of conventional SEO tools and emphasizes the value of accurate data and personal branding in consultancy.
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Discover
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