Eli Schwartz, a leading SEO consultant and author of Product-Led SEO, shares his insights on the evolution of SEO in the AI era. He discusses how businesses must adapt their strategies for keyword research, emphasizing mid-funnel tactics and understanding user intent. Eli highlights the need to treat SEO as a product while debunking common myths. He also explores the impact of recent legal challenges on Google's dominance and how younger generations are shifting away from traditional search engines toward social media for information.

Levels Head of Growth, Ben Grynol, and Levels Editorial Director, Mike Haney, chatted with Growth Advisor and SEO Strategic Consultant, Eli Schwartz. They discussed the idea of SEO as a strategic growth lever and what are the most efficient and inefficient ways of using it. Sign Up to Get Your Free Ultimate Guide to Glucose: https://levels.link/wnl Levels helps you see how food affects your health, empowering you with the tools needed to achieve health goals and improve healthspan. Levels Members gain access to the Levels app and continuous glucose monitors (CGMs), providing real-time feedback on how diet and lifestyle choices impact your metabolic health. Look for new shows every month on A Whole New Level, where we have in-depth conversations with thought leaders about metabolic health Watch the video – https://youtu.be/UqW-9YsaUpg (07:04) - Prioritize content by user need (10:46) - Don’t overcomplicate SEO (12:33) - Fit SEO into the funnel (17:12) - Focus on search intent (20:41) - Think beyond Google (23:42) - Don’t chase the algorithm (26:55) - SEO isn’t always a great growth lever (29:10) - Put SEO in product, not marketing (31:48) - Engineering-driven SEO is more scalable (42:14) - Don’t do SEO first Transcripts & Show Notes 

SEO expert Eli Schwartz discusses landing big-name clients like Zendesk and Quora, shifting to project-based consulting, predicting Google's 2024 updates, and the future of guest posts and AI in search engines.