LEVELS – A Whole New Level

#104 - SEO and the approaches for pursuing a strong organic growth strategy (Ben Grynol, Mike Haney, & Eli Schwartz)

Apr 19, 2022

57:25

Creator website

Episode guests

Eli Schwartz

Highlights

AI Chapters

Episode notes

The Impact of Product, Category, and Vertical on Growth Lever

01:53

Is There a Difference Between Creating 500 or a Thousand Pages of Content

04:51

Do You Know How to Build a Content Strategy?

02:55

Is Your Content a Good Diet for PC Os?

03:30

Introduction

4min

What Drives Your Content?

3min

Do You Know How to Build a Content Strategy?

3min

The Biggest Mistake People Make When It Comes to Search Engines

5min

Marketing

3min

The Search Challenge Isn't as Hard as It Used to Be

3min

Is Your Content a Good Diet for PC Os?

3min

How Much of a Growth Lever Is So?

4min

Product Leteso vs Engineering Driven S O

4min

10.

Is There a Difference Between Creating 500 or a Thousand Pages of Content

5min

11.

Using Surveys to Grow Your Business

4min

12.

Creating a Category and Creating More Search

2min

13.

Are We Pulling the Wool Over Our Eyes in Driving Traffic to v Conversions?

2min

14.

Is That the Game You'd Play?

5min

15.

Page Speed

4min

16.

Page Speed Is the Same Thing as Page Speed Improvement

2min

Levels Head of Growth, Ben Grynol, and Levels Editorial Director, Mike Haney, chatted with Growth Advisor and SEO Strategic Consultant, Eli Schwartz. They discussed the idea of SEO as a strategic growth lever and what are the most efficient and inefficient ways of using it.

Levels helps you see how food affects your health, empowering you with the tools needed to achieve health goals and improve healthspan. Levels Members gain access to the Levels app and continuous glucose monitors (CGMs), providing real-time feedback on how diet and lifestyle choices impact your metabolic health.

Look for new shows every month on A Whole New Level, where we have in-depth conversations with thought leaders about metabolic health

Watch the video – https://youtu.be/UqW-9YsaUpg

(07:04) - Prioritize content by user need
(10:46) - Don’t overcomplicate SEO
(12:33) - Fit SEO into the funnel
(17:12) - Focus on search intent
(20:41) - Think beyond Google
(23:42) - Don’t chase the algorithm
(26:55) - SEO isn’t always a great growth lever
(29:10) - Put SEO in product, not marketing
(31:48) - Engineering-driven SEO is more scalable
(42:14) - Don’t do SEO first

Transcripts & Show Notes