#104 - SEO and the approaches for pursuing a strong organic growth strategy (Ben Grynol, Mike Haney, & Eli Schwartz)

Levels Head of Growth, Ben Grynol, and Levels Editorial Director, Mike Haney, chatted with Growth Advisor and SEO Strategic Consultant, Eli Schwartz. They discussed the idea of SEO as a strategic growth lever and what are the most efficient and inefficient ways of using it.

Sign Up to Get Your Free Ultimate Guide to Glucose: https://levels.link/wnl

Levels helps you see how food affects your health, empowering you with the tools needed to achieve health goals and improve healthspan. Levels Members gain access to the Levels app and continuous glucose monitors (CGMs), providing real-time feedback on how diet and lifestyle choices impact your metabolic health.

Look for new shows every month on A Whole New Level, where we have in-depth conversations with thought leaders about metabolic health

Watch the video – https://youtu.be/UqW-9YsaUpg

(07:04) - Prioritize content by user need
(10:46) - Don’t overcomplicate SEO
(12:33) - Fit SEO into the funnel
(17:12) - Focus on search intent
(20:41) - Think beyond Google
(23:42) - Don’t chase the algorithm
(26:55) - SEO isn’t always a great growth lever
(29:10) - Put SEO in product, not marketing
(31:48) - Engineering-driven SEO is more scalable
(42:14) - Don’t do SEO first

Transcripts & Show Notes