2min chapter

LEVELS – A Whole New Level cover image

#104 - SEO and the approaches for pursuing a strong organic growth strategy (Ben Grynol, Mike Haney, & Eli Schwartz)

LEVELS – A Whole New Level

CHAPTER

Are We Pulling the Wool Over Our Eyes in Driving Traffic to v Conversions?

In a post launch world, right when it's not just about driving eyeballs to education, but i which we actually have other kind of metric targets that we want to hit. So this is what haney and i have been talking lots about is the idea of, should we ever deviate from this lens of education? There is merit in driving traffic to v conversions, but then we get away from our mission, like we start to play a game with ourselves. It also comes back to this, this idea of focusing on perennial content versus ephemeralLike apple or facebook create a search engine, or amazon, like, maybe there is walmart to emmy walmert is

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