AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
25min chapter
Rethinking SEO in the age of AI | Eli Schwartz (SEO advisor, author)
Lenny's Podcast: Product | Growth | Career
Revolutionizing SEO with AI Insights
This chapter examines the transformative effects of AI on SEO strategies, moving beyond conventional keyword-centric methods. It emphasizes the significance of understanding user needs and journey, particularly in the context of B2B SaaS, where effective SEO requires deep awareness of customer problems. Through case studies and discussions on investment considerations and metrics, it challenges traditional perceptions of SEO as a cost-effective marketing strategy, urging businesses to evaluate their unique growth needs.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode