Lenny's Podcast: Product | Growth | Career cover image

Rethinking SEO in the age of AI | Eli Schwartz (SEO advisor, author)

Lenny's Podcast: Product | Growth | Career

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Navigating AI in Content Creation and SEO

This chapter explores the complex relationship between AI, content creation, and search engine optimization. It emphasizes the importance of using AI to enhance rather than replace human-created content and critiques common misconceptions about link building and SEO strategies. The discussion also contrasts programmatic SEO with editorial SEO, stressing the significance of user intent and the necessity of using owned data sources for effective programmatic approaches.

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