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15min chapter
Rethinking SEO in the age of AI | Eli Schwartz (SEO advisor, author)
Lenny's Podcast: Product | Growth | Career
Navigating Google’s Search Engine Monopoly
This chapter examines a comprehensive court ruling against Google, revealing its monopolistic practices in search engine operations. It highlights the challenges faced by emerging competitors in an uneven playing field and discusses the implications for SEO in the context of AI advancements. The speakers also clarify misconceptions about SEO, emphasizing the importance of understanding user journeys and the role of experienced professionals in achieving SEO success.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode