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19min chapter
Rethinking SEO in the age of AI | Eli Schwartz (SEO advisor, author)
Lenny's Podcast: Product | Growth | Career
Navigating SEO in the Age of AI
This chapter explores the transformative impact of AI on SEO strategies, emphasizing how users' search behaviors are shifting from broad inquiries to specific queries due to AI-generated responses. It discusses the challenges traditional SEO faces in adapting to these changes, highlighting the need for businesses to align content with actual product offerings. Through personal anecdotes and examples, the chapter illustrates the evolving nature of search dynamics and the importance of understanding customer needs in the context of SEO.
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