Episode 290: Creativity in Digital Product Design with John Roescher
UI Breakfast: UI/UX Design and Product Strategy
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Innovating Digital Experience Design
This chapter explores the intricate landscape of digital experience design through examples like Volta and 7-Eleven's mobile app, illustrating how unique user experiences lead to significant business outcomes. It emphasizes the importance of understanding a company's core goals and customer insights to drive effective and creative design solutions. The discussion also highlights the challenges of differentiation in product design, advocating for a focus on genuine innovation over mere imitation.
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