UI Breakfast: UI/UX Design and Product Strategy
Episode 291: Shippable User Research with Alice Lee
Feb 7, 2025
Alice Lee, Strategy Director at Work & Co, delves into the realm of digital product strategy and shippable user research. She discusses the art of asking the right questions in product research and shares insights from her work with GoFundMe, revealing user motivations in crowdfunding. Lee emphasizes integrating agile methodologies into research and the significance of collaboration among design and research teams. Hear how shippable research can lead to impactful, incremental improvements in product development and user experience.
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Quick takeaways
- Shippable user research emphasizes integrating practical insights into product development, balancing rapid shipping with thorough exploration of user needs.
- Collaboration among team members is vital in shippable research, fostering shared ownership and enhancing the quality of user experiences through collective efforts.
Deep dives
The Concept of Shippable Research
Shippable user research emphasizes the need for practical, actionable insights in product development, prioritizing the launch of usable products. This approach acknowledges the tension between rapid shipping and thorough research, especially in fast-moving fields like AI. By integrating research into the design process, teams can gather insights through interviews and iterative design, allowing progress while refining product concepts. This method challenges the misconception that research and shipping are mutually exclusive, promoting collaboration across all team members to enhance the quality of user experiences.
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