Alice Lee, Strategy Director at Work & Co, delves into the realm of digital product strategy and shippable user research. She discusses the art of asking the right questions in product research and shares insights from her work with GoFundMe, revealing user motivations in crowdfunding. Lee emphasizes integrating agile methodologies into research and the significance of collaboration among design and research teams. Hear how shippable research can lead to impactful, incremental improvements in product development and user experience.
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volunteer_activism ADVICE
Shippable Research Ethos
Maintain a spirit of "shippability" by prioritizing shipping products.
Conduct thoughtful and intentional research to mitigate risks and maximize impact.
volunteer_activism ADVICE
Practical Shippable Research
Define clear learning objectives before starting research to guide the process.
Involve the entire team in research activities, fostering shared ownership and diverse insights.
volunteer_activism ADVICE
Orchestrating Collaboration
Facilitate communication between different teams (design, technology, strategy) by talking to people and building bridges early on.
Discuss what each team needs to know and how their perspectives contribute to the project's success.
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Erika Hall's "Just Enough Research" provides a practical and accessible approach to user research for designers. The book emphasizes the importance of conducting research that is both efficient and effective, focusing on gathering the right information at the right time. Hall advocates for a flexible and iterative approach to research, encouraging designers to adapt their methods based on the specific needs of the project. She provides a range of research methods, from user interviews to usability testing, and offers practical advice on how to analyze data and communicate findings. The book's focus on practicality and accessibility makes it a valuable resource for designers of all levels.
Is research still a great investment? Our guest today is Alice Lee, Strategy Director at Work & Co. You’ll learn about their shippable user research process, how to ask the right questions about things you don’t know, how they helped GoFundMe with their charity action page, and more.
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