Episode 291: Shippable User Research with Alice Lee
UI Breakfast: UI/UX Design and Product Strategy
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Shippable Research in Collaborative Projects
This chapter explores the concept of 'shippable research' emphasizing collaboration between design and research teams in iterative project processes. Through a case study on a charity activation for Giving Tuesday, it illustrates the importance of adaptable research and rapid testing amidst evolving project dynamics. The discussion underlines that successful outcomes often arise from incremental improvements rather than dramatic insights, highlighting the value of building consensus and a shared understanding among team members.
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