Alice Lee, Strategy Director at Work & Co, delves into the realm of digital product strategy and shippable user research. She discusses the art of asking the right questions in product research and shares insights from her work with GoFundMe, revealing user motivations in crowdfunding. Lee emphasizes integrating agile methodologies into research and the significance of collaboration among design and research teams. Hear how shippable research can lead to impactful, incremental improvements in product development and user experience.