UI Breakfast: UI/UX Design and Product Strategy
Episode 289: OKRs in Product Development with Jeff Gothelf
Dec 6, 2024
In this engaging discussion, Jeff Gothelf, a seasoned coach and author specializing in product development, shares insights on making OKRs more customer-centric. He highlights the importance of qualitative objectives over traditional output metrics and emphasizes aligning organizational goals with customer needs. The conversation also covers cross-functional collaboration in product teams and offers a practical step-by-step guide for implementing OKRs in SaaS environments. Jeff's expertise shines as he navigates the intricate balance between design, product management, and customer satisfaction.
34:38
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Quick takeaways
- Jeff Gothelf emphasizes the importance of making OKRs customer-centric by focusing on desired future states rather than just output metrics.
- The podcast highlights the necessity of cross-functional collaboration with designers in defining OKRs to improve product development outcomes.
Deep dives
Jeff Gotthelf's Transition to OKRs
Jeff Gotthelf's career evolved from UX design to focusing on product management and organizational agility, ultimately leading him to specialize in Objectives and Key Results (OKRs). He founded his consulting company after a stint in design leadership, emphasizing a pragmatic approach to integrating design, product management, and engineering. His insights on OKRs reflect a broader commitment to customer-centric practices, aiming to align organizational goals with real human behaviors. This shift illustrates the importance of adapting methodologies to enhance collaboration and effectiveness in product development.
