In this engaging discussion, Jeff Gothelf, a seasoned coach and author specializing in product development, shares insights on making OKRs more customer-centric. He highlights the importance of qualitative objectives over traditional output metrics and emphasizes aligning organizational goals with customer needs. The conversation also covers cross-functional collaboration in product teams and offers a practical step-by-step guide for implementing OKRs in SaaS environments. Jeff's expertise shines as he navigates the intricate balance between design, product management, and customer satisfaction.
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question_answer ANECDOTE
Metro's Warehouse Efficiency
Metro, a German wholesaler, uses OKRs to optimize its warehouse operations.
By focusing on key results like reducing pick-and-pack time and waste, they improve efficiency without prescribing specific solutions.
question_answer ANECDOTE
Airline Takeoff Optimization
An airline focused on optimizing takeoff time as a key strategic differentiator.
This led to improvements in various areas like passenger check-in, baggage loading, and airplane cleaning.
question_answer ANECDOTE
Cleveland Clinic's Staff-Focused OKRs
The Cleveland Clinic publishes its OKRs, including the CEO's, which focus on staff behavior.
Objectives like "best place to receive care" and "best place to work" use key results like staff safety and turnover.
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Lean UX: Applying Lean Principles to Improve User Experience
Designing Great Products with Agile Teams
Jeff Gothelf
Josh Seiden
This book focuses on applying Lean principles to user experience (UX) design, emphasizing collaboration, iterative cycles, and customer-centric outcomes. It helps teams integrate UX design with agile methods and product management, ensuring that design work is continuous and aligned with business and user needs. The authors provide practical tactics, such as using the Lean UX Canvas, writing design and experiment stories, and building product discovery into the team's workflow. The book is geared towards UX professionals and anyone involved in product development, aiming to shift the focus from deliverables to the actual product experience[2][4][5].
Sense and Respond
How Successful Organizations Listen to Customers and Create New Products Continuously
Jeff Gothelf
Josh Seiden
In 'Sense and Respond', Jeff Gothelf and Josh Seiden illustrate how organizations can thrive by adopting new operating principles. These include shifting from output-focused to outcome-focused management, forming self-guided teams, creating a learning culture, and developing universal skills in customer listening and response. The book highlights the need for a complete rethinking of work organization and management in the face of software-driven technological advancements, enabling real-time observation of customer behavior and continuous innovation.
Forever Employable
How to Stop Looking for Work and Let Your Next Job Find You
Jeff Gothelf
In 'Forever Employable', Jeff Gothelf shares his personal journey and strategies for transitioning from a traditional corporate career to becoming a recognized expert and thought leader. The book outlines a five-step approach: plant a flag by becoming an expert in a specific area, tell your story through content and public speaking, follow new paths as opportunities arise, teach others through various venues, and give away your knowledge freely. This approach helps in building a personal brand, creating a network, and ensuring continuous employment opportunities regardless of industry changes.
Who Does What By How Much?
A Practical Guide to Customer-Centric OKRs
Josh Seiden
Lean versus Agile versus Design Thinking
Lean versus Agile versus Design Thinking
Jeff Gothelf
Measure What Matters
Laura Patterson
John Doerr's "Measure What Matters" explores the power of Objectives and Key Results (OKRs) as a goal-setting system. The book showcases how OKRs have been used by companies like Google and Intel to achieve ambitious goals. Doerr emphasizes the importance of setting clear, measurable objectives and tracking progress regularly. The book also highlights the importance of aligning goals across teams and organizations. It provides a practical framework for setting and achieving ambitious goals in various contexts, including business and personal life.
How do you make your OKRs truly customer-centric? Our guest today is Jeff Gothelf, a coach, trainer, speaker, and author of five books. You’ll learn how to identify and drive results, why cross-functional collaboration is important in determining OKRs, how to get started with OKRs, and more.
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