Sense and Respond

In 'Sense and Respond', Jeff Gothelf and Josh Seiden illustrate how organizations can thrive by adopting new operating principles.

These include shifting from output-focused to outcome-focused management, forming self-guided teams, creating a learning culture, and developing universal skills in customer listening and response.

The book highlights the need for a complete rethinking of work organization and management in the face of software-driven technological advancements, enabling real-time observation of customer behavior and continuous innovation.