
Product Agility
Lean UX Is DEAD! (with Jeff Gothelf)
Feb 6, 2025
Join Jeff Gothelf, a renowned author and product discovery expert, as he discusses why Lean UX is considered 'dead' and what’s taking its place. He emphasizes the importance of shifting from feature delivery to problem-solving and collaboration within teams. Jeff also introduces the Lean Product Canvas as a pivotal tool for aligning business goals with product discovery and enhancing customer impact. He cautions against blindly adopting AI solutions without understanding core problems, urging teams to focus on outcomes over mere outputs.
36:14
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Quick takeaways
- The evolution of Lean UX emphasizes collaboration beyond design, transforming teams into problem-solving units focused on customer needs.
- Shifting from outputs to outcomes enables teams to align product development with real business impacts, fostering continuous improvement and innovation.
Deep dives
Shifting from Features to Problem Solving
Emphasizing the transition from merely delivering features to actively solving problems is a crucial aspect of modern product development. Instead of accepting vague directional prompts like 'build me a mobile app,' teams are encouraged to identify specific problems, such as increasing mobile profitability or enhancing user experience for purchasing furniture. This shift in focus encourages teams to think critically about the outcomes and impacts of their work, ultimately aligning their efforts with genuine customer needs. By embracing this mindset, organizations can foster a culture of continuous improvement and customer-centric innovation.