Product Agility

Ben Maynard
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Dec 10, 2025 • 12min

Nesrine Changuel: Delight vs Utility: Why Emotional Connection Wins in Product Design - Productized 2025 TalkInTen

Send us a textProductized in Lisbon is exceptional — an energising, thoughtful conference for product leaders. We're honoured to partner with Productized again and grateful to Bobcats Coding for making this Lisbon series possible.In this Talk in Ten from the Product Agility Podcast recorded live at Productized Lisbon, Nasreen (author of Product Delight) joins us to explain why products people love combine functional utility with emotional connection. We dig into what 'delight' actually means, how to validate emotional design early, and why emotional bonds drive retention, revenue and referrals.Key topics discussedWhat separates products users love from those they tolerate — functional vs emotional motivatorsHow joy and surprise form the core of Product DelightExamples (Spotify, Revolut, ChatGPT) that show emotional connection in actionHow emotional connection increases tolerance for missing functionalityMetrics and research linking emotional connection to retention, revenue and referralGuest bio:Nesrine Changuel is the author of Product Delight, a product coach and trainer with 15 years building globally used products (Skype, Spotify, Google Meet, Chrome). She teaches Product Delight — a method focused on designing experiences that combine functional usefulness with emotional resonance.Thank you to Bobcats Coding for sponsoring our Lisbon series. Visit bobcatscoding.com to download their AI Economics guidebook and learn how they're helping teams build better AI-enabled products.Host Bio Ben is a seasoned expert in product agility coaching, unleashing the potential of people and products. With over a decade of experience, his focus now is product-led growth & agility in organisations of all sizes. Stay up-to-date with us on our social media📱! Ben Maynard 🔗 https://www.linkedin.com/in/benmaynard-sheev/ 🐦 https://x.com/BenWMaynard 💻 https://sheev.co.uk/ Product Agility Podcast 🔗 https://www.linkedin.com/company/productagilitypod/ 💻 https://productagilitypod.co.uk/ 🖇️ https://linktr.ee/productagility Listen & Share On Spotify & iTunes Spotify - https://open.spotify.com/show/0lkwAYJzVSuk5zfJ1vIDZq?si=4c691fb12f124a56 iTunes - https://apple.co/3YvTX8p Want to come on the podcast? Want to be a guest or have a guest request? Let us know here https://bit.ly/49osN80
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Nov 19, 2025 • 11min

Phil Hornby: Empower to Succeed: How to Make High‑Quality Decisions in Product - Productized 2025 TalkInTen

Phil Hornby, founder of For Product People, helps product teams make better, evidence-informed decisions. He discusses the significance of high-quality decisions and distinguishes them from merely achieving good outcomes. Hornby emphasizes the blend of quantitative data and qualitative insights, alongside expert judgment, to guide choices. He presents practical tactics like decision logs and Amazon-style memos, while cautioning that AI should inform rather than replace human accountability. Overall, it's about creating a systematic approach to decision-making that teams can confidently commit to.
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Nov 18, 2025 • 12min

Isabel Novais Machado: Designing Privacy by Default: Why Cookie Banners Can't Be the Future - Productized 2025 TalkInTen

In this engaging discussion, Isabel Novais Machado, Design Director at UserCentrics, delves into the evolving landscape of privacy design. She highlights the shortcomings of cookie banners, calling them mere band-aids rather than sustainable solutions. Isabel emphasizes the shift towards consent management platforms (CMPs) as tools that prioritize user value and collaboration. She also shares insights on generational attitudes towards privacy, advocating for co-creation and more human-centered approaches in designing better privacy experiences.
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Nov 17, 2025 • 10min

Léa Samrani: The Art of Positive Friction: How Adding Steps Can Unlock Revenue - Productized 2025 TalkInTen

Léa Samrani, Director of Product Growth at Aperture, brings over a decade of expertise in user intent and growth. She dives into the intriguing concept of 'positive friction,' explaining how strategically adding steps can enhance user trust and boost revenue. Léa contrasts positive friction with negative friction, highlighting its role in onboarding, sales calls, and acquisition funnels. She shares real-world examples and discusses how surfacing user intent can lead to increased conversions, while also hinting at the variability of this approach across different demographics.
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Nov 14, 2025 • 10min

Pippa Topp: Pockets of Brilliance: Small Behaviours, Big Product Impact - Productized 2025 TalkInTen

In this engaging talk, Pippa Topp, a CPO and coach specializing in emotionally intelligent leadership, shares insights on how small, value-driven behaviors can greatly impact product development. She emphasizes the importance of aligning personal goals with business needs and discusses practical values like curiosity and collaboration that can guide product teams. Pippa also addresses the common feelings of inadequacy in product roles, encouraging growth through agency and small, experimental changes that lead to cultural shifts.
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Nov 12, 2025 • 10min

Hugo Froes: Principles First: Simplifying Organizational Change - Productized 2025 TalkInTen

Hugo Froes, co-founder of Feynnova and expert in organizational design, shares insights on applying a principles-first approach to drive effective change. He argues that heavy processes are too rigid and often fail, while streamlined principles enable adaptability. Hugo offers practical advice on creating effective principles quickly and highlights the importance of keeping them under five for clarity. He also discusses when to engage external experts during scale-up phases and how to ensure that principles become an intrinsic part of a company's culture.
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Nov 11, 2025 • 16min

Radhika Dutt: From Goals to Puzzles: A Different Way to Lead Product Teams - Productized 2025 TalkInTen

Radhika Dutt, a seasoned product thinker and practitioner, advocates for transforming the way product teams operate by shifting from rigid goal-setting to curiosity-led puzzle-solving. She discusses why framing work as puzzles boosts engagement and reduces the burden of traditional metrics. Radhika highlights the limits of measurable goals and introduces a practical three-question approach to encourage iteration. She also shares insights from her forthcoming book and invites contributions to her OHLS toolkit, fostering a community focused on real learning and transparency.
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Nov 10, 2025 • 19min

Rich Mironov: The Real Cost of AI — Valuations, Bottlenecks & Business Cases - Productized 2025 TalkInTen

Rich Mironov, a seasoned product leader known for his straightforward advice, dives into the intriguing world of AI funding. He warns that the current frenzy may signal a bubble about to burst, exposing the true costs of energy and data. Rich also discusses new bottlenecks that will arise as engineering friction fades, and he emphasizes the importance of aligning product narratives with financial realities. His practical mentoring tips for product leaders on navigating the go-to-market space are invaluable for staying ahead in today's competitive landscape.
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Nov 7, 2025 • 11min

Davide Colla: Talk in Ten: Surviving Creativity When AI Feels Like Competition - Productized 2025 TalkInTen

Davide Colla, a Milan-based Creative Director, shares his insightful journey navigating the emotional landscape of AI in creative work. He candidly discusses the shift from excitement to feeling threatened by AI's capabilities. Davide emphasizes the importance of vulnerability in his talks, revealing how sharing his personal journey resonates with audiences. He offers practical advice on collaborating with AI, distinguishing between its playful use and professional implications, and addresses the commercial challenges creatives face in an AI-driven world.
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Nov 6, 2025 • 11min

Blagoja Golubovski: Redesigning Product Orgs for the AI Era — Turn Your Team from Cost Center to Revenue Engine - Productized 2025 TalkInTen

Send us a textIn this Talk in Ten from Productised 2025, we sit down with Blagoja Golubovski (Head of Product, Usercentrics) to explore how product organisations must redesign themselves for the AI era. Together, they unpack the move from outputs to outcomes, how AI accelerates change, and why product teams must learn to speak the language of revenue.Key topics discussedShifting from output-centric to outcome-driven product managementHow product teams become growth engines rather than cost centresWhat the “AI era” means for product org structure and skillsBlurring of roles: designers, engineers and PMs collaborating differentlyUsing automation and AI to free time for value-driven decisionsGuest Bio:Blagoja Golubovski — Head of Product at Usercentrics, where he leads teams focused on building privacy-first solutions that deliver measurable business impact. With a background in scaling product organisations, Blagoja explores how AI and automation can transform product teams into true growth engines.Co-host:Barbara Fazeka — Co-founder and CEO of Bobcats Coding. Barbara helps teams adopt revenue-focused product practices and drives conversations about how AI reshapes product organisations.Thanks to our sponsor:Bobcats Coding — a Budapest-based digital product studio specialising in AI engineering and end-to-end digital product development. Download their latest AI Economics Guidebook for free at bobcatscoding.comWe’re honoured to partner once again with Productized and thrilled to bring more Talk in Ten conversations live from Lisbon.Host Bio Ben is a seasoned expert in product agility coaching, unleashing the potential of people and products. With over a decade of experience, his focus now is product-led growth & agility in organisations of all sizes. Stay up-to-date with us on our social media📱! Ben Maynard 🔗 https://www.linkedin.com/in/benmaynard-sheev/ 🐦 https://x.com/BenWMaynard 💻 https://sheev.co.uk/ Product Agility Podcast 🔗 https://www.linkedin.com/company/productagilitypod/ 💻 https://productagilitypod.co.uk/ 🖇️ https://linktr.ee/productagility Listen & Share On Spotify & iTunes Spotify - https://open.spotify.com/show/0lkwAYJzVSuk5zfJ1vIDZq?si=4c691fb12f124a56 iTunes - https://apple.co/3YvTX8p Want to come on the podcast? Want to be a guest or have a guest request? Let us know here https://bit.ly/49osN80

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