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In this week’s episode of the Product Agility Podcast, Ben is joined by Jim Kalbach, an expert in design, innovation, and the Jobs to Be Done (JTBD) framework. Together, they tackle one of the biggest blind spots in product development—our over-reliance on user stories and how shifting our focus to customer jobs can unlock real value.
This episode also marks the start of Season 3, and we’re excited to continue bringing you insightful conversations that bridge the gap between agility and product!
Are We Asking the Wrong Questions?
For years, product teams have structured their work around user stories, assuming that if we document needs well enough, success will follow. But what if user stories are only capturing symptoms, not the root of what customers truly need? In this episode, Ben and Jim explore:
Practical Takeaways:
🔥 What’s your take? Are user stories holding your team back? Have you tried Jobs to Be Done in your product work?
Host Bio
Ben is a seasoned expert in product agility coaching, unleashing the potential of people and products. With over a decade of experience, his focus now is product-led growth & agility in organisations of all sizes.
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Ben Maynard
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Product Agility Podcast
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💻 https://productagilitypod.co.uk/
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