In this engaging discussion, Jeff Gothelf, a seasoned coach and author specializing in product development, shares insights on making OKRs more customer-centric. He highlights the importance of qualitative objectives over traditional output metrics and emphasizes aligning organizational goals with customer needs. The conversation also covers cross-functional collaboration in product teams and offers a practical step-by-step guide for implementing OKRs in SaaS environments. Jeff's expertise shines as he navigates the intricate balance between design, product management, and customer satisfaction.