In this engaging discussion, Jeff Gothelf, a seasoned coach and author specializing in product development, shares insights on making OKRs more customer-centric. He highlights the importance of qualitative objectives over traditional output metrics and emphasizes aligning organizational goals with customer needs. The conversation also covers cross-functional collaboration in product teams and offers a practical step-by-step guide for implementing OKRs in SaaS environments. Jeff's expertise shines as he navigates the intricate balance between design, product management, and customer satisfaction.

Join Jeff Gothelf, a renowned author and product discovery expert, as he discusses why Lean UX is considered 'dead' and what’s taking its place. He emphasizes the importance of shifting from feature delivery to problem-solving and collaboration within teams. Jeff also introduces the Lean Product Canvas as a pivotal tool for aligning business goals with product discovery and enhancing customer impact. He cautions against blindly adopting AI solutions without understanding core problems, urging teams to focus on outcomes over mere outputs.