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20min chapter
Episode 289: OKRs in Product Development with Jeff Gothelf
UI Breakfast: UI/UX Design and Product Strategy
Customer-Centric OKRs in Product Development
This chapter discusses the implementation of Objectives and Key Results (OKRs) with a focus on a customer-centric approach in product development. It highlights the importance of qualitative objectives that influence user behavior rather than traditional output metrics, stressing the evaluation of customer journeys as key indicators of success. The chapter further explores the challenges and strategies involved in aligning OKRs with both customer needs and organizational goals.
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