BDTP. SaaS Brand Architecture with Karrie Sanderson
UI Breakfast: UI/UX Design and Product Strategy
00:00
How to Interview Customers to Get Insights About Their Brand Perception
When you're thinking about a brand, you want to think as much about the emotional benefits as the functional benefits of what you're eventually doing. There's always a human involved somewhere, and they have their own emotional as well as rational, not the emotions are rational, but reasons for why they're doing what they're doing and why they're buying. If you can tap into those, that will give you a brand, a dimension,. As you talk about the value as you think about how you position and how you show up visually in your messaging, that will help you stand out.
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