2Bobs—with David C. Baker and Blair Enns

Your Four Advantages Over an In-House Department

Jun 30, 2021

31:53

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Episode notes

Introduction

2min

The Advantages of in-House Departments

4min

The Four Advantages of Having a Small Department

4min

The Importance of Positioning in a Vertical Market

2min

The Importance of Having a Partnership

2min

The Business of Expertise Ding, Ding and a Little Push

2min

The Importance of Being Courageous

2min

The Importance of Flexibility in a Service Offering

2min

How to Move Nimbly With a Larger Company

1min

10.

The Importance of Process in Innovation

3min

11.

The Advantages of Outreach

2min

12.

The Advantages of Working for an Independent Private Firm

2min

13.

The Inefficiency Principle in the Creative Industry

4min

14.

The Four Advantages of Positioning Your Clients

2min

In-house creative departments aren't going anywhere, so David wants agencies to be mindful of the unique value they bring to the projects for which their clients still need them.

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