2Bobs—with David C. Baker and Blair Enns cover image

Your Four Advantages Over an In-House Department

2Bobs—with David C. Baker and Blair Enns

CHAPTER

The Four Advantages of Having a Small Department

The best clients are the ones that have a small department. If you were asking one of the big ad agency holding company members, they would probably only want to work for the last ones. There are marketing departments and we don't think of marketing departments typically as in-house resources.

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