The Four Advantages of Positioning Your Clients

David Perry: We've been talking about your four advantages over an in-house department. He says it's the ability to match patterns and bring a point of view on what others are doing. The nimbleness, he adds, is not so much about speed, but kind of willingness and ability to change. And advantage number four is the talent; you can hire and retain the freaky people that do all the cool magic.