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Your Four Advantages Over an In-House Department
2Bobs—with David C. Baker and Blair Enns
The Importance of Being Courageous
David Baker: Creativity is the ability to see to bring novel perspective to a problem. He says an order taker who's sitting in the AM role isn't going to be courageous about that. That just highlights the importance of somebody who can not only see, but also speak to something without offense.
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